Overview
- The campaign, which debuted on Aug. 4, published a Wild West–themed commercial and put the fall denim collection on sale online and in stores.
- Cardi B appears driving a convertible and sitting in a director’s chair in the spot while Old Navy highlights the Extra High-Waisted Wide-Leg as her signature style.
- The collection debuts the Arc Jean, a mid-rise curved-leg silhouette, and includes the Extra High-Waisted Wide-Leg in standard, cuffed, and Curvy fits with prices under $45.
- Old Navy cast a star-studded lineup including Paloma Elsesser, Brooks Nader, Wisdom Kaye, Haley Baylee, and Quenlin Blackwell, and chief creative officer Zac Posen said Cardi was chosen for her openness and confidence.
- The partnership is framed as a 'full-circle' moment by Cardi and comes during a busy year for her, a timing that could help modernize Old Navy’s mall-brand image and drive sales among younger, budget-conscious shoppers.