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Card Factory Cuts Profit Guidance to £55–60 Million as Festive Trading Disappoints

Weak high-street footfall during the key Christmas period has left UK store sales below expectations.

Overview

  • The retailer now expects full-year adjusted pre-tax profit of £55 million to £60 million, reduced from roughly £70 million previously guided.
  • Management cited pressure on UK consumers that has dented confidence and reduced store visits during its busiest weeks.
  • The forecast assumes current trading conditions persist over the final seven weeks of the financial year.
  • Shares fell more than 25% in early trading following the update, according to market reports.
  • Operations in the Republic of Ireland and North America are tracking to plan, the Funky Pigeon integration remains on schedule, and the board will continue share buybacks while anticipating a progressive dividend.