Overview
- ACARA data show new‑vehicle registrations fell 9.9% in the first half of 2026 to 294,181 units while June delivered a month‑to‑month rebound with 45,995 patentamientos that were 7.2% higher than May but 12.8% below last June.
- Promotional moves in mid‑July pushed the Citroën C3 Feel Pack to become the cheapest new car at $27,000,000, displacing the Renault Kwid and reshuffling entry‑level rankings reported across several outlets.
- Used‑car transfers strengthened in June to 155,753 transactions, an 8.6% year‑on‑year rise, drawing buyers toward the used market where availability and lower prices eased access to ownership.
- Models made in Argentina suffered a far larger drop than the market average, with locally produced platforms down about 22.3% in the semester and contributing to a loss of domestic market share.
- Manufacturers are using financing as a primary sales tool, with campaigns such as Fiat’s July offers of up to ARS 28–30 million at 0% TNA, a tactic ACARA and dealers say is key to clearing stock and supporting a second‑half recovery.