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Capri‑Sun Petition Fails as Board Chief Calls Campaign 'Badly Done'

The setback highlights the company's bid for an EU exemption to swap paper straws for polypropylene, raising fresh questions about recycling and litter.

Overview

  • The online petition fell well short of its 1 million target, gathering fewer than 170,000 signatures in mid‑June and prompting public criticism of the campaign's execution.
  • Hans‑Peter Wild, president of Capri‑Sun's supervisory board, called the petition 'badly done' but defended the aim to reverse the EU single‑use plastics rule and return to plastic straws.
  • Capri‑Sun says consumers complain that paper straws are hard to insert, become soggy and leave a paper taste, and the company proposes polypropylenestraws matched to its recyclable pouch to simplify recycling.
  • Environmental and consumer groups reject the plan, arguing reinstating single‑use plastic straws would increase litter and plastic waste; no EU exemption has been granted so far.
  • The outcome matters to shoppers and waste policy: watch for Capri‑Sun's next lobbying steps and any formal EU review of a material‑matched polypropylene exemption that could affect recycling rules and street litter.