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Capcom Teams With CODE Meee to Sell Street Fighter 6 Character Room Fragrances

Designed to evoke each fighter’s playstyle rather than literal body odour, the three scents go on preorder in Japan on July 16, 2026.

Overview

  • The collaboration, which opened preorders on July 16, 2026, offers three character fragrances for Juri, Ingrid and Ed under CODE Meee’s Gaming Fragrance brand.
  • Each scent is described as expressing gameplay sensations and signature moves rather than a literal smell, with Juri as a fruity floral, Ingrid a citrus woody blend, and Ed a woody citrus mix.
  • Product details list 3–4 drops applied to a wooden diffuser inside a character tin, about 30 uses per can, and a price of ¥6,850 (roughly $42) per fragrance.
  • Street Fighter 6 director Takayuki Nakayama endorsed the line, saying the fragrances deepen player unity with characters and help with focus and relaxation during long sessions.
  • The release follows other recent game-related perfumes and signals a push by game companies into lifestyle merch, though international availability and wider release timing remain unspecified.