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Canton Fair Sets Overseas Buyer Record With Tech and Green Shift on Display

The turnout signals resilient global demand in a year when Guangdong’s trade is surging.

Overview

  • The 139th session in Guangzhou concluded May 5 with more than 314,000 buyers from 220 markets, the highest international attendance on record.
  • Organizers reported $25.7 billion in on-site intended orders, and many buyers scheduled factory visits to move deals toward long-term supply ties.
  • Exhibitors showed 4.65 million products, with innovative, sustainable, and intelligent items each making up more than 20 percent of displays.
  • Digital tools underpinned dealmaking, as 553,000 people used the Canton Fair app and 317,000 relied on booth-level navigation with AI matching features.
  • Organizers set the next session for October 15 to November 4, 2026, which will mark the fair’s 70th anniversary.