Overview
- The deli ran a one-night, dine-in-only pastrami special priced at 95 cents that was served with coleslaw, a pickle, and a chocolate chip rugula.
- The promotion drew large crowds and long lines that stretched down the sidewalk, with customers reported to have waited for hours to be served.
- Staff worked continuously throughout the evening to prepare the discounted sandwiches as media video and local reporters documented the turnout.
- Owner Mark Canter emphasized the restaurant’s multigenerational history and steady recipes, and said part of the space is being offered for special-event rentals.
- Founded in 1931 and settled on Fairfax after moves in the 1940s and 1950s, Canter’s is known for handmade pickles and cookies and is seen as a cultural touchstone for the neighborhood.