Overview
- Candy Crush transformed the LA Clippers–Portland Trail Blazers game at Intuit Dome into an arena-wide experience that ended with Anna Faris unmasking as the Bubblegum Troll.
- The brand filled the venue with Candy Crush sounds and visuals, staged court moments before tipoff and at halftime, and ran giveaways along with exclusive merchandise.
- Mascots Tiffi, Yeti, and Mr. Toffee appeared across the arena, hyped fans in the stands, and joined the Clippers Spirit team for a halftime routine.
- Candy Crush marketing vice president Luken Aragon said the aim was to take play beyond the phone screen by using the Dome’s tech to deliver a high-energy live event.
- The stunt builds on a partnership that began in October 2025, and coverage from PR Newswire, PocketGamer, ClutchPoints, and social video posts quickly amplified the reveal.