Overview
- As of Jan. 22, Inntopia reports Canadian winter bookings to U.S. resorts are down roughly 41% year over year versus about 5% among U.S. customers.
- A Travel Weekly/Phocuswright survey found 78% of Canadian travel agency leaders reported lower U.S. bookings compared with last year.
- Jay Peak in Vermont saw a 35% drop in Canadian season-pass renewals for 2025–26, though current Canadian bookings are now down a narrower 10% to 15%, according to GM Steve Wright.
- Inntopia says Canadian demand often dips within 48 hours of controversial statements by President Trump, as travelers protest tariffs and annexation rhetoric.
- Vermont officials estimate roughly $75 million in lost revenue last year, while resorts roll out discounts, French-language outreach, and parity for the Canadian dollar as they await critical March school-break periods.