Overview
- Visit Florida data show about 1.6–1.68 million Canadian visitors in the first half of 2026, a roughly 14% drop from a year earlier, and 721,000 Canadians in Q2 2026, down 4.2% from Q2 2025.
- Overall visitation to Florida for the first six months of 2026 was about 73.5 million, a 1.4% decline from the same period in 2025.
- Florida’s tourism agency has not identified a single cause for the decline, leaving attribution unsettled in official statements.
- Some observers and Canadian travelers point to rising U.S.–Canada trade tensions and new tariffs as a likely factor, while local businesses report softer Canadian demand and say they are changing operations in response.
- Broader data and reporting link the drop to a longer shift in Canadian travel away from the U.S., tighter household budgets, higher airfare and fuel costs, and the risk that sustained losses could reduce revenue in communities that rely on winter and seasonal Canadian visitors.