Overview
- The 31-page agreement with the rebranded Canadian Soccer Media & Entertainment runs Jan. 1, 2026 through Dec. 31, 2037, with a mutual five-year extension option and public release of key terms.
- Revenue sharing splits the first $10 million of adjusted gross revenue annually and escalates Canada Soccer’s take to 70% once gross revenue reaches $22.5 million, with annual minimums as a backstop.
- From 2029, the parties must either deliver two lump-sum payments totaling $19.5 million or shift to a 70% share of all adjusted gross revenue for Canada Soccer, with look-ins every three years to review market alignment.
- The partnership expands to include licensing rights, creates joint governance, and commits to wide distribution of senior national team matches with equal exposure for the men’s and women’s teams.
- CEO Kevin Blue projects well over $100 million in additional net revenue over the contract’s life, positioning the deal to help finalize national team CBAs as a $40 million players’ lawsuit over the prior deal continues.