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Cameron Issues Theater Playbook and Defends 3D/HFR for ‘Avatar: Fire and Ash’ Ahead of Friday Release

He insists the film’s performances come from months of human performance capture, not generative AI.

Overview

  • James Cameron sent exhibitors a note directing them to the Projection Specification file and framing chart in the DCP and to play the mix at the 7.0 reference level.
  • He argues high frame rate smooths 3D perception and counters criticism by pointing to the series’ box-office performance and his artistic preference.
  • The third installment takes a darker, family-focused turn that explores the Sullys’ grief and gives the children equal narrative weight.
  • Oona Chaplin joins as Varang, leader of the Ash clan aligned with Quaritch, adding new cultural dimensions and threats on Pandora.
  • A Disney+ documentary titled Fire and Water spotlights the human craft behind the visuals, and the film is dedicated to late producer Jon Landau.