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Cambridge Dictionary Names 'Parasocial' Word of the Year 2025

The choice highlights the rise of one-sided bonds with celebrities, influencers, AI.

Overview

  • The dictionary’s chief editor says the selection captures 2025’s zeitgeist and marks the term’s shift from academia to the mainstream.
  • Parasocial describes one-sided relationships people form with media figures, internet personalities, influencers and artificial intelligence.
  • Cambridge University Press & Assessment cites Taylor Swift’s lyrics and her engagement to Travis Kelce as key inspirations for the pick.
  • The Cambridge Dictionary website reported notable spikes in searches for the term.
  • Scholars trace the concept to 1956 and note its growth has reshaped fan culture and online interactions while remaining inherently one-sided.