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Calvin Klein Unveils Spring 2026 Campaign Starring Dakota Johnson

Gordon von Steiner’s at‑home visuals spotlight ultralight intimates with ’90s‑cut denim through a calm, confident lens.

Overview

  • Released March 9, the campaign marks Johnson’s first partnership with Calvin Klein and arrives with photos and a short video.
  • Shot in a Topanga, California house, the imagery shows the actor lounging topless or in underwear and jeans on a piano, pool table and poolside.
  • Product focus includes Ultralight bras and underwear plus Archive High Rise Slim, Baggy jeans and a Relaxed Trucker jacket anchoring the ’90s revival.
  • Johnson frames the work as a celebration of private sensuality and comfort, calling the brand’s pieces timeless and describing feeling at ease at home.
  • Coverage and online reaction highlight the revealing aesthetic and draw comparisons to her Fifty Shades breakout, with the video closing on “Do you have your Calvins on?”.