Overview
- The campaign launched globally on Tuesday, August 25, 2026, rolling out across Calvin Klein stores, calvinklein.com, social platforms and out-of-home billboards.
- Creative credits name Carlijn Jacobs as director and Sergio Reis as choreographer, with the spot set to Deee-Lite’s 'Groove Is in the Heart' and anchored in dance-led visuals.
- Calvin Klein introduced three Fall 2026 denim fits for the campaign: the Low Rise Baggy Jean, the High Rise Loose Jean, and the ’90s Straight Jean, each framed to highlight fit and movement.
- Tate McRae, cited by the brand as a longtime fan of Calvin Klein, said the shoot let her 'move, dance and bring [her] own energy' to the looks and learned much of the choreography on short notice.
- Calvin Klein and parent PVH positioned the effort as a cultural play to convert pop-moment attention into direct-to-consumer sales by inviting creators to recreate the choreography and driving search and e-commerce traffic.