Overview
- Calvin Klein publicly launched the new Jung Kook denim campaign with imagery rolling out across social channels and large-format out-of-home placements globally.
- The collection is on sale now at CalvinKlein.com and select retailers with prices ranging from $22.50 to $699.
- Directed and photographed by Mert Alas in New York City, the campaign features Jung Kook riding a motorcycle to The Chemical Brothers’ “Block Rockin’ Beats.”
- The more than 20-piece lineup revives the brand’s ’90s DNA with items like darted carpenter jeans, a workwear jacket and a standout leather bomber.
- The release marks Jung Kook’s return to Calvin Klein after completing military service in June, with executives calling the drop a capstone to the season.