Overview
- The campaign debuts globally across Calvin Klein stores, the brand’s website, social platforms, and out-of-home placements.
- A choreography-led film places Jung Kook in a New York record store with a “Footloose” cue and a cameo by Rosie Perez.
- Denim takes center stage with 90s Straight and Baggy jeans plus updated Trucker jackets, paired with logo tees and oversized bombers.
- Calvin Klein credits Mert Alas as director and stylist, framing the visuals around Jung Kook’s personal style and performance energy.
- An exclusive behind-the-scenes video was released via Of Becoming US, extending the campaign’s cross-media rollout.