Overview
- The real-life couple pose in intimate, at-home scenes for imagery shot and directed by Zora Sicher, with Vanity Fair noting the shoot location as a bright Brooklyn home.
- Featured pieces include men’s Icon Cotton Stretch and women’s Icon Cotton Modal refreshed with the CK Emblem print, plus Cotton Poplin briefs and shorts in limited Valentine’s colorways such as pink stripes.
- Calvin Klein plans to extend the campaign on social platforms through a curated cast of influencer couples styling the collection.
- People ran exclusive behind-the-scenes coverage as the campaign went live on Jan. 20, and the images rapidly drew widespread online attention.
- During a Jan. 21 Jimmy Kimmel Live interview, Jackson White said an intimacy coordinator was on set and wardrobe staff adjusted garments between takes to achieve the polished shots.