Particle.news
Download on the App Store

Calvin Klein Launches Jung Kook Capsule With Tuesday 6 p.m. ET Online Drop

The limited drop taps the singer’s authorship to drive global store traffic through scarcity.

Overview

  • The collection, which goes live Tuesday at 6 p.m. ET on calvinklein.com/CKJK, reaches select stores and wholesale partners Wednesday.
  • The 20-piece men’s and women’s line centers on underwear and denim with biker touches, with prices from $29 to $699.
  • Jung Kook took part in the full design process, choosing denim washes and working on fits and signature details for the pieces.
  • Calvin Klein will restrict select underwear to flagship stores in Harajuku, Soho, and the Champs-Élysées to heighten exclusivity.
  • A cinematic biker-themed campaign by photographer Alasdair McLellan leads the rollout, alongside pop-ups in cities from Los Angeles to Shanghai.