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15h ago

Callaway Severs Ties With Good Good Golf After Driver Ad Controversy

The split follows Callaway’s approval of a co‑branded video that depicted a man shoving a woman, which prompted retailers and broadcasters to cut ties.

An image collage containing 3 images, Image 1 shows Matt Kendrick, founder and CEO of Good Good Golf, sits indoors at night, Image 2 shows A close-up illustration of a Callaway golf ball with the number "1" and the word "Callaway" in black text, Image 3 shows Garrett Clark shoves Alexis Miestowski to the ground in a deleted promotional video
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Overview

  • A 60‑second co‑branded video posted Aug. 21 showed Good Good co‑founder Garrett Clark shoving Alexis Miestowski and was deleted hours later but continued to circulate on social media.
  • Callaway admitted it reviewed and approved the clip and on Thursday ended its multi‑year relationship with Good Good, saying the approval was a serious mistake.
  • Major retailers including Dick’s Sporting Goods, Golf Galaxy, PGA Tour Superstore and Target pulled Good Good merchandise and Golf Channel canceled Big Break x Good Good after sponsors demanded their branding be removed.
  • Callaway pledged $1 million to organizations that work to prevent violence against women and said it has tightened content‑approval procedures and taken internal corrective actions.
  • Good Good has stepped away as the November PGA Tour title sponsor in Austin, the event will proceed as the Austin Championship, and Good Good’s CEO has publicly criticized Callaway while the companies conduct personnel changes, internal reviews and legal positioning.