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5d ago

Callaway Says It Approved Deleted Video Showing Man Shoving Woman

The admission has prompted internal and external investigations, raising pressure to reevaluate the companies’ commercial ties.

An image collage containing 2 images, Image 1 shows Content creator Good Good Golf, the title sponsor of a new PGA Tour event this fall, posted and then deleted a video for a Callaway driver in which a man shoves to the ground a woman who was reaching for his new driver. The video was deleted by Good Good and Callaway late Friday after criticism that it portrayed violence against women, though clips of the ad still made the rounds on social media after the official accounts took it down. The characters in the ad are both with Good Good — Garrett Clark, who rushes over to shove Alexis Miestowski and then says to her as she lies on the ground, “Do not touch my new driver.” Good Good apologized Saturday in a statement on social media that said, “We posted a video to our channels that ultimately depicted actions that are not aligned with our values as a brand. We have since taken that content down, and sincerely apologize. Good Good has always stood for making the game of golf more inclusive to all, and we will continue to ensure that is our mission going forward.”, Image 2 shows Callaway apologized for a second time and said they were investigating how the commercial got approved

Overview

  • Callaway acknowledged late Tuesday that it approved a Good Good–produced promotional video in which co-founder Garrett Clark shoves creator Alexis Miestowski to the ground.
  • Good Good and Callaway deleted the clip the same day and each issued public apologies saying the content did not reflect their values.
  • Callaway CEO Chip Brewer said the company opened both internal and external investigations and has already changed its approval procedures.
  • The PGA Tour condemned the video as inconsistent with its commitment to a welcoming game, and critics said the clip normalized violence and harmed inclusivity for women.
  • The incident puts Good Good’s high-profile commercial ties under scrutiny, including a co-branded driver and a planned November PGA Tour event sponsorship, and preserved copies of the deleted ad have prolonged public backlash.