Overview
- A 60-second co-branded ad first posted Aug. 21 showed Good Good co‑founder Garrett Clark shoving Alexis Miestowski as she reached for a Callaway driver, the clip was deleted hours later and provoked widespread outrage online.
- Callaway acknowledged it reviewed and approved the video, apologized, launched internal and external reviews, and on Thursday ended its partnership with Good Good while committing $1 million to groups that work to prevent violence against women.
- Good Good said it would step away as title sponsor of the PGA Tour’s November Austin event and has lost retail and media support after stores removed its merchandise and Golf Channel canceled a Good Good–branded season of Big Break.
- Good Good leaders, including Clark and CEO Matt Kendrick, issued apologies for the spot while Kendrick later criticized Callaway’s response on social media and suggested the company might pursue legal options.
- The episode highlights gaps in how brands vet creator-produced content and has prompted immediate changes at Callaway, raised questions for the PGA Tour and broadcasters about sponsorship risk, and could reshape how equipment makers approve influencer campaigns.