Overview
- Good Good Golf posted a 60‑second promotional spot for a co‑branded driver that showed co‑founder Garrett Clark shoving Alexis Miestowski; both companies removed the clip and issued apologies after public outrage.
- Callaway CEO Chip Brewer acknowledged in a statement on Tuesday that Callaway approved the video before it was posted and said the approval ‘should never have happened,’ announcing internal and external investigations and changes to approval procedures.
- The PGA Tour called the content ‘concerning’ and said it is monitoring Good Good’s title‑sponsor role for the November tournament in Austin as broadcasters and sponsors review partnerships.
- Golf Channel postponed the premiere of a Good Good–related show after at least one sponsor sought to remove branding, and reports say online product listings tied to the co‑branded driver were examined or pulled.
- Good Good’s CEO said the spot was meant as a horror spoof, pledged donations and a creative‑process review, and the episode highlights risks in influencer‑led marketing and tensions over portrayals of gendered violence as golf works to broaden its audience.