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California Judge Restricts Kars4Kids Ads Over Misleading Jingle

The order forces the car-donation charity to spell out its Orthodox affiliation with clear details on who benefits and where in every California ad.

Overview

  • Kars4Kids is barred from airing its jingle in California unless each spot includes an audible disclosure of its religious affiliation, the location of primary beneficiaries, and the beneficiaries’ ages.
  • The judge ruled the ads were misleading by omission and violated state false advertising and unfair competition laws by repeating a catchy tune while withholding material facts.
  • Trial testimony showed the nonprofit raises about $45 million a year and sends roughly 60% to Oorah, which runs Orthodox-focused programs like summer camps, gap-year trips to Israel, and adult matchmaking, with no functional programs in California.
  • The court awarded donor Bruce Puterbaugh $250 after he testified he gave a car in 2021 believing the charity helped underprivileged children in California.
  • Kars4Kids says it will seek a stay and appeal, arguing its website discloses its Jewish identity, while a separate federal class-action case over its fundraising remains pending in Northern California.