Overview
- Concacaf and Caliente.mx announced a multiyear agreement covering the 2026–2027 seasons for both the men’s and women’s club tournaments.
- Caliente.mx becomes the first betting operator with category exclusivity in Mexico for these competitions, securing prominent brand association.
- Fan activations on Caliente.mx will offer match tickets, official jerseys and tournament balls through platform-based contests.
- Concacaf’s commercial chief Heidi Pellerano framed the alliance as a way to engage a younger, highly active social audience and enhance the fan experience.
- The 2026 Champions Cup runs February to May with the final on May 30, while the W Champions Cup centralized finals are set for May 20–23 at Estadio Hidalgo in Pachuca.