Overview
- Attorney Josh Gerben announced multiple trademark applications, including an 'Iceman' word mark and a logo based on a signature throw.
- The filings outline planned use on consumer products such as apparel, sporting goods, footballs, digital trading cards and sunglasses.
- Gerben says owning the marks enables Williams to negotiate licensing deals and discourages third parties from claiming the branding.
- The silhouette is inspired by a pivotal fourth-and-8 play in Green Bay that helped cement his late-game reputation.
- Gerben reports 11 trademark applications are pending or in progress, with the new submissions now awaiting USPTO review.