Overview
- Fanatics retail data published in late May 2026 shows Caitlin Clark ranks No. 2 in U.S. basketball jersey sales, surpassing LeBron James and trailing only Stephen Curry.
- Clark’s merchandise has driven a reported roughly 1,000% year-over-year jump in WNBA player-specific sales and produced repeated rapid sellouts of Fever jerseys and limited editions.
- Secondary-ticket data reported by StubHub and team sellouts have reflected a large surge in demand for Indiana Fever games, with one report saying Fever listings sold about 90 times more tickets than in 2023.
- Television figures for Clark’s most-anticipated regular-season matchups have routinely topped 2 million viewers for marquee games, lifting baselines for the networks that show WNBA play.
- The WNBA drew public criticism for a recent promotional graphic that left Clark off a primetime matchup and her on-court 21-point, 10-assist performance hours later intensified calls for the league to change how it markets and schedules around her value.