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Cadillac Tops 100,000 U.S. EV Sales, Most Buyers New to the Brand

The milestone tests Cadillac's decision to keep developing gas models despite rising EV loyalty.

Cadillac achieves 100K EV sales
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Overview

  • Cadillac said it has sold more than 100,000 electric vehicles in the U.S. since launching the Lyriq in 2022.
  • The company reported that about three in four EV buyers are new to Cadillac, often switching from Tesla, BMW, Mercedes‑Benz, Audi, or Lexus.
  • Cox Automotive data for Q1 2026 show roughly 9,500 Cadillac EVs sold for a 19.8% gain and a 4.4% U.S. EV market share, led by the Lyriq, Optiq, Vistiq, and Escalade IQ.
  • Duncan Aldred said EV owners tend to stay with electric for their next purchase, which he argued strengthens Cadillac’s outlook.
  • Industry coverage notes GM will keep developing combustion models, and Cadillac is using a $2,000 lease bonus for competitive trade‑ins to win share against larger EV rivals.