Overview
- The reveal is timed between a private shakedown at Barcelona on January 26–30 and media-accessible tests on February 11–13 and February 18–20.
- Media reports estimate a 30‑second Super Bowl placement at roughly $7–8 million, with last year’s game drawing about 127.7 million viewers.
- Cadillac leader Dan Towriss cast the spot as a cultural introduction of the team to a large American audience.
- The reported 2026 driver group includes Valtteri Bottas and Sergio Pérez, with Colton Herta in a test driver role.
- Spending on the advertisement and livery presentation does not fall under Formula 1’s team budget cap.