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Cadillac Sets Super Bowl Livery Reveal With Times Square Countdown for F1 Entry

The effort introduces the U.S. entrant to a broad audience ahead of its 2026 season start.

Overview

  • Cadillac confirmed its inaugural Formula 1 livery will debut during a Super Bowl halftime commercial on Feb. 8.
  • A chrome-clad Cadillac Countdown Box will be installed in Times Square from Feb. 6–9, featuring frosted glass, sponsor visuals, and a large digital clock.
  • The frosted exterior will "thaw" after the broadcast to reveal a replica car in full livery that remains on display into Feb. 9.
  • Private shakedowns have been conducted in Barcelona using a black camo scheme as the team continues pre-season preparation.
  • Cadillac joins as F1’s 11th team in 2026 with Sergio Pérez and Valtteri Bottas driving a Ferrari-powered car under team principal Graeme Lowdon.