Cadillac Launches F1 Entry With Super Bowl Reveal, Then Faces Michael Bay Lawsuit

Overview

• Cadillac unveiled its minimalist black-and-white 2026 livery in a Super Bowl commercial and a parallel Times Square display.
• Valtteri Bottas and Sergio Pérez are confirmed as race drivers, with Colton Herta named test driver for the program.
• For its debut season Cadillac will use Ferrari power units, with plans reported to develop its own engines in the future.
• Hours after the reveal the team completed an FIA‑authorized filming day in Bahrain following earlier shakedown mileage in Barcelona and a prior filming day at Silverstone, with official tests set for Feb. 11–13 in Bahrain.
• Director Michael Bay filed a $1.5 million suit alleging Cadillac used his ideas for the ad, as NBC’s ~$8 million cost estimate for a 30‑second Super Bowl spot fueled questions about spending under F1’s cost cap.