Overview
- Cadbury has listed a limited‑edition Strawberries & Creme Frappe Dairy Milk on its official site as a summer product that the company recommends chilling.
- A food‑focused social account, NewFoodsUK, posted store photos that led shoppers to hunt the bar, with coverage and social posts reporting runs at Morrisons.
- Reports from multiple outlets show the bar is currently stocked only at selected Iceland, Morrisons and Food Warehouse branches, creating local scarcity.
- Published store sightings note prices vary by location, reflecting the selective retailer rollout and small stock levels at individual stores.
- Separately, outlets say a Caramilk–Lotus Biscoff biscuit‑flavoured Cadbury bar that went viral in Australia is due to appear on UK shelves, underscoring Cadbury's wider strategy of seasonal novelty flavours.