Overview
- ByteDance’s Red Fruit Short Drama removed the AI-made series Peach Blossom Hairpin and suspended the producer for 15 days after a 72-hour review failed to confirm legal image-use rights.
- The takedown followed a stern statement from the China Broadcasting Television Social Organizations Federation Actors Committee that condemned frequent face swaps, voice clones, and unauthorized edits of film material.
- The committee said performers hold protected portrait, voice, and artistic-image rights and that any use without written consent is banned, rejecting labels like non-commercial or personal creation as a shield from liability.
- It directed short-video, livestream, and film-distribution platforms to purge existing infringing clips, block new violations, keep detailed data trails, and assist with evidence tracing for accountability.
- It required AI developers and services to run pre-upload checks and verify authorization for any actor images or voice samples, while launching ongoing monitoring, notarized evidence preservation, and coordinated legal actions, and urging clear industry rules for authorization and revenue sharing.