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ByteDance Moves to Limit Seedance 2.0 After Hollywood Pressure

The TikTok owner says it will block outputs using copyrighted characters or celebrity likenesses following cease-and-desist letters.

Overview

  • ByteDance told CNBC it is strengthening safeguards so Seedance 2.0 cannot generate videos featuring protected IP or prominent individuals, without detailing the technical approach.
  • Disney and Paramount Skydance sent legal notices, and the Motion Picture Association publicly urged ByteDance to halt what it called large-scale copyright violations.
  • A hyperrealistic clip depicting Brad Pitt and Tom Cruise fighting on a rooftop went viral and became a flashpoint for the backlash.
  • Seedance 2.0 is a browser app that accepts text, image, audio and video inputs to create clips of up to about 15 seconds, offering daily free credits with a paid tier for heavier use.
  • The episode feeds broader concerns as security expert Bruce Schneier calls for robust EU enforcement of tech rules and recent departures from Anthropic and OpenAI cite safety and ethics worries.