Particle.news
Download on the App Store

ByteDance Disputes Reported 70% Profit Drop as TikTok Shop Lifts Overseas Growth

Executives argue the figure reflects IFRS items rather than core performance.

Overview

  • Douyin Group vice president Li Liang said the widely cited 70% plunge in 2025 net profit reflects IFRS accounting for preferred shares and option costs and he described only a slight dip in second‑half operating margin.
  • Earlier on Monday, multiple outlets reported that net profit fell by more than 70% in 2025 after a late‑year ramp in artificial‑intelligence spending, citing people familiar with the company.
  • Insiders also said overseas revenue rose nearly 50% in 2025 and topped 30% of total sales, driven by TikTok Shop, which was reported to post about 70% year‑over‑year growth in merchandise volume.
  • Reports said ByteDance told shareholders it plans to boost technical spending in 2026, including buying more AI chips and building infrastructure, which could keep near‑term profit margins under pressure.
  • Coverage described new staff incentives linked to large‑model teams, including a virtual‑share program known as Doubao and an internal buyback price of $13.08 per share, moves meant to help hire and keep AI talent.