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BYD’s Sales Plunge 30% as Exports Grow and Europe Shift Quickens

A bruising home‑market price war is pushing BYD toward exports, European output, plug‑in hybrids.

Overview

  • BYD delivered 210,051 NEVs in January, down about 30% year over year, marking a fifth consecutive monthly decline as production fell roughly 29%.
  • Exports reached 100,482 vehicles, accounting for nearly half of deliveries, rising about 51% from a year earlier despite a drop from December.
  • The sales mix moved toward plug‑in hybrids to roughly 60:40 versus battery‑electric cars, with 122,269 PHEVs down 28.5% and 83,249 BEVs down 33.6% year over year.
  • Test production has begun at BYD’s Szeged, Hungary plant, with series output planned this year at a site sized for up to 200,000 vehicles that would avoid special EU import duties.
  • BYD’s Hong Kong‑listed shares fell nearly 8% on the update, and Geely surpassed BYD as China’s top seller for January.