BYD’s Datang Flagship SUV Tops 100,000 Pre-Orders in Under Two Weeks
Strong early demand supports BYD’s plan to move upmarket to relieve recent profit pressure.
Overview
- Presales opened at the Beijing Auto Show with a 250,000–320,000 yuan price band, and reservations have now passed six figures in less than two weeks.
- BYD touts up to 950 km of range on China’s CLTC test and a new Blade Battery 2.0 on a 1,000‑volt system with megawatt‑class Flash Charging.
- The full‑size three‑row SUV uses a 2+2+3 layout and adds dual‑chamber air suspension, rear‑wheel steering, and a lidar‑based driver assist suite.
- BYD says the model will get a formal China launch before summer with deliveries starting by mid‑2026, and early buyers receive 18 months of free fast charging.
- The launch targets higher‑margin sales during a domestic price war in a crowded three‑row segment where rivals question ultra‑fast charging trade‑offs and optimistic CLTC ranges.