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BYD Raises 2026 Overseas Sales Goal to 1.5 Million as Export Pivot Quickens

Weak home-market demand with shrinking margins pushes the EV giant toward higher-priced foreign markets.

Overview

  • BYD told analysts on Monday it is highly confident of selling 1.5 million vehicles outside China in 2026, up from a public target of 1.3 million.
  • The company logged its first annual profit decline since 2021, with 2025 net income down 19% to CNY 32.6 billion and gross margin slipping to about 17.7%.
  • Early 2026 sales show a sharp split, with January–February domestic deliveries down 58% as exports rose more than 50% and reached roughly half of total volume.
  • Citigroup now estimates BYD’s China car sales could be unprofitable in the first quarter of 2026, making overseas markets critical to its earnings.
  • BYD disclosed CNY 12.47 billion in 2025 government subsidies, a sizable share of earnings that heightens trade scrutiny and encourages more local production abroad.