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BYD Offers Crash-Cost Coverage and 4nm Chip to Drive Mass Adoption of 'God's Eye'

Pricing, a one-year crash-cost guarantee, new 4nm silicon are intended to persuade mainstream buyers to adopt the assisted-driving system

Overview

  • BYD, which announced the measures on May 28, said it will fully cover compensation and repairs for any accidents that occur when drivers use its City Navigation function and that this will not raise owners' insurance premiums the following year.
  • The company demonstrated a self-developed 4-nanometer Xuanji A3 chip that it says supports Level 3 and Level 4 autonomy and delivers high compute performance with lower power use for the upgraded God's Eye platform.
  • BYD priced a LiDAR-enabled God's Eye B upgrade for budget models at 12,000 yuan and said the option will be available across most of its lineup, with over-the-air upgrades for existing cars eligible for the company guarantee.
  • Company leaders framed the package and the chip as tools to build consumer trust and boost feature take-up as BYD faces slowing domestic sales and its steepest quarterly profit drop since 2020.
  • The moves position BYD to widen adoption of urban assisted driving at a lower price than rivals, but the company gave no commercial launch timetable and broader regulatory approval for hands-off driving in China remains a separate hurdle.