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BYD Leans on Exports After China Slump, Touting 1.5 Million Overseas Sales in 2026

The pivot signals profits now rest on higher‑margin foreign markets after a bruising price war at home.

Overview

  • BYD, which briefed analysts on Monday, said it is highly confident it will sell 1.5 million vehicles outside China in 2026 and indicated foreign markets could grow to about half of its business.
  • The company confirmed its first annual profit drop in four years, with 2025 net income down 19% to CNY 32.6 billion as gross margin fell to 17.7% and fourth‑quarter net slid 38%, even though revenue rose 3.5% to CNY 804 billion.
  • Home‑market demand deteriorated sharply, with January–February domestic deliveries plunging 58% to 199,159 vehicles as rivals gained ground and China’s EV price war squeezed earnings.
  • Exports have become the profit engine, rising more than 50% to 201,082 units in the first two months of 2026, while Citigroup warns BYD’s China car sales may be unprofitable in the first quarter.
  • BYD disclosed CNY 12.47 billion in 2025 government subsidies that made up a large share of reported profit, and it is accelerating overseas production to blunt tariffs, with plants in Europe and Indonesia expected to start mass output around March or April.