Overview
- A buyer who paid for an ASUS ROG Astral RTX 5090 on NVIDIA’s official marketplace had the order canceled and was refunded after ASUS relisted the card at a higher price.
- NVIDIA told the buyer that ASUS provided a late price update and that NVIDIA asked ASUS to honor the original sale, but ASUS declined to fulfill the order at the earlier rate.
- The relisted ASUS price is roughly $500 higher than the buyer’s paid total after tax, moving the vendor listing from about $4,429 to about $4,982 before tax.
- Retail rules in the U.S. and U.K. allow merchants to cancel orders before shipment, which means paid listings can be revoked when vendors update prices or correct mistakes.
- Coverage frames this as part of wider GPU market volatility, with high demand and rising memory costs driving sustained markups and repeated vendor price changes that hurt buyers.