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Butterboard Triumphs in Battle Then Leaves Die Höhle der Löwen With No Deal

Investor pushback over price, hassle and zero sales highlights how quick-fire picks can misjudge demand.

Overview

  • Butterboard, which won a 5–0 Battle vote on Monday's episode, ended the night with refusals from every investor.
  • The founder pitched a device that warms thin butter slices between two plates to soften fridge-cold butter and asked €30,000 for 15% at a €19.99 price.
  • Janna Ensthaler called the process of slicing, loading and spreading "absolute nonsense" and said she would never use it.
  • Frank Thelen objected that the product had no sales and a €19.99 tag and told the founder to stop because no one would buy it.
  • The reversal spotlighted the show's speed-round Battle format, which can reward catchy pitches over tested demand, a point echoed across inFranken, Focus and Bild's sharp write-ups.