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Business Insider Names Samsung GQS90D Best Overall TV as S90F GQ Leads OLED Picks, With 65-Inch S90F Heavily Discounted

The rankings reflect Business Insider USA testing that combined lab measurements with real‑world use to assess brightness, color performance and gaming capability.

Overview

  • The GQS90D was rated the top Samsung TV for its QDOLED picture, strong contrast, vivid color and gaming support up to 144 Hz on Tizen with Gaming Hub.
  • The S90F GQ was named best OLED after tests measured peak brightness at about 1460 nits with QDOLED delivering high color volume and wide viewing angles.
  • Retailers are listing the 65‑inch GQ65S90F from a UVP of €3199 down to about €1329, a reported savings of roughly 58 percent.
  • The 55‑inch S90F GQ is currently offered around €999 versus a listed €1159 UVP, positioning it as a lower‑priced entry to a premium OLED pick.
  • Business Insider discloses affiliate links and notes its evaluations blend objective measurements with everyday viewing, citing Samsung AI upscaling chips (NQ4 Gen2 for GQS90D, Neural Quantum 4K AI Gen3 for S90F) and HDR10/HDR10+ support without Dolby Vision.