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Busch Gardens Relaunches Bier Fest With Global Barbecue Menu and Expanded Drink Samplers

A four-cabin international menu with a 60-plus beverage lineup aims to promote new attractions to encourage repeat visits.

Overview

  • The Bier Fest Brews & BBQ festival has returned as a weekend park offering included with regular admission and runs through early September.
  • The event debuts a new international-inspired food program across four themed cabins that serve global barbecue and snack items.
  • Guests can choose from more than 60 beverage options and sampler packs that start at $40, while Annual Pass Members get an exclusive 10-item sampler at the same price as the eight-item option.
  • Entertainment has been expanded with select-night performances of the Wild Skies Drone Show extended because of strong demand, and the festival is promoted alongside the park’s new Lion and Hyena Ridge habitat.
  • Busch Gardens markets the festival and new habitat as part of a wider five-year, $200 million investment plan intended to upgrade rides, animal experiences, guest amenities, and to drive repeat visits.