Overview
- A viral mid-June video showed a Guatemala bus driver with a large screen streaming a World Cup match for passengers, drawing strong social-media attention.
- In Tijuana, driver Jaime Romero announced he will install a screen on his Natura–Otay route and offer free fares during Mexico’s match against South Korea.
- Drivers are using improvised setups that power screens from vehicle electricity and run streams through a driver’s smartphone and mobile internet.
- Reactions on social media mixed praise and jokes with worries about driver distraction and the risk of accidents when operators watch matches while driving.
- FIFA warned before the tournament that unauthorized retransmission can carry large fines, but the reports show no public enforcement actions in these local cases so far.