Overview
- The national rollout this week marks the first Whopper recipe and packaging update in nearly a decade.
- Executives said the refresh responds to years of guest complaints about smashed, falling-apart sandwiches.
- The beef patty is unchanged, with updates centered on a premium bun, a creamier mayonnaise and sturdier boxing.
- After seven months of testing buns, mayo and packaging, Burger King selected a clamshell to better preserve structure and heat.
- Franchisees are expected to absorb about $4,000 in additional annual costs as President Tom Curtis solicits direct customer feedback that may shape future menu changes.