Burger King Reunites Popó and Wanderlei Silva in Post-Brawl Reconciliation Ad

Overview

• The commercial debuted on October 16 and is running on TV, including during the Vale Tudo interval, as well as across social and OOH.
• Created by AlmapBBDO with social handled by Jotacom and OOH/point of sale by Streetwise, the campaign positions BK as a place for unexpected meetups.
• The script nods to the recent chaos, with Popó joking about people wanting a fight and Silva offering a burger for Popó’s son.
• The ad follows a Spaten Fight Night brawl that led the National Boxing Council to suspend both fighters for 180 days along with members of their teams.
• Wanderlei Silva reported facial fractures and stitches, Popó was treated for internal bleeding and an arm fracture, and Silva has indicated plans to pursue legal action.