Overview
- U.S. and Canadian guests were invited starting Feb. 18 to call or text Tom Curtis at (305) 874-0520 with feedback on food, service, value and conditions.
- Curtis plans to handle inquiries about four hours per day during the first two weeks of the rollout.
- Burger King says every message will be reviewed and answered, with insights used to steer company decisions.
- Trade reports say calls in the initial period are recorded and selected input may be used in marketing.
- After the launch phase, Curtis will scale back his hours as other leaders and franchise representatives rotate in to respond and act on feedback.