Overview
- An Instagram video from early February shows McDonald’s CEO Chris Kempczinski hesitating over the Big Arch and taking a tiny bite after calling it an enormous burger.
- Viewers ridiculed the tasting as inauthentic, with comments highlighting the small bite and questioning his enthusiasm for the product.
- Burger King’s U.S. and Canada president Tom Curtis posted a contrasting kitchen-side tasting that playfully needled McDonald’s while praising a Whopper.
- Coverage notes the viral exchange boosted conversation around the Big Arch, which is being promoted in the United States after appearing in France since spring 2025.
- Kempczinski told viewers he was only sampling on camera and would eat the sandwich for his meal, as the clip continued circulating widely on social platforms.