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Burberry Returns to Profit as China and U.S. Rebound Lift Turnaround

Burberry's early gains from cost cuts face testing from weaker EMEIA demand.

Overview

  • Burberry, which reported results Thursday, said it swung back to a full-year profit after last year’s loss and posted 2% comparable sales growth.
  • Greater China and the Americas each rose about 10% in the March quarter, while EMEIA fell 2% as the Middle East conflict and lower tourism curbed spending.
  • The savings program delivered about £80 million this year, with a £100 million annualised target set for fiscal 2027 under the Burberry Forward plan.
  • Operating profit moved to £115 million and adjusted operating profit to £160 million, reflecting lower costs and a shift back to core outerwear.
  • Burberry named Bridgepoint founder William Jackson as incoming chair in November, succeeding Gerry Murphy as the company targets further revenue growth and margin expansion in 2027.